A day that initially started out for single friends to spend time with each other and appreciate their friendship by giving each other little presents has become the biggest shopping frenzy in China, possibly even on our planet, thanks to widespread promotion by the Alibaba Group.
"Last year the Singles’ Day generated a record 168.2 billion yuan ($25.3 billion) in sales, as the e-commerce giant worked with more traditional retailers to market discounted lobster, iPhones and refrigerators to shoppers from at least 225 countries and regions." Bloomberg reported.

"Alibaba’s orgy of consumption is disastrous for the environment and working people, so why are we so in thrall to it?" Sixth Tone reported.
Many of us are driven to desire things we don't need, without thought for the waste this rampant consumption produces.
As Singles' Day is posed to grow in popularity and spread to more countries, have we thought about the true impact of such events? What are the consequences of this attitude to consumerism? What is the alternative? How is it that its hard to resist such temptations? What does this say about the consumer psyche?
Join us on November 15th 2018 to discuss these questions at the Green Drinks' 115th Monthly Sustainability Forum at naked Hub, Hunan Road, Shanghai.
