- What do you have in your shopping cart this Singles’ Day (11.11)?
- Are you missing out on good deals?
- Will you still buy this item if it's not "on-sale"?
- Why do we always fall for the compulsive shopping trap?
Check out Green Initiatives’ new campaign #IAmEnough that aims to remind people of the difference between needs and wants, true happiness and more.
You are what you do, not what you possess.
How to Participate in I Am Enough?
Supporting and being part of this campaign is very simple! You just have to do one or all of the actions below:
- Post the attached stickers on your wechat moments / other social media channels
- Take the ‘pledge’ by clicking our campaign pledge link https://www.wenjuan.com/s/In2qyy/ or by scanning the QR code below
- Spread the message by sharing this or any other campaign articles with people you care about
- Let’s focus on real, sustainable happiness and support those who really need our help.
Buy less. Choose well. You Are Amazing, You Are Enough.
Ads Were Created To Exploit Your Weakness
Most ads were created by brands & retailers to convince people that they’re not pretty enough, young enough, skinny enough, and the list goes on and on. Poking your customers’ pain points will reward you with sales revenue “Buy our product, it will solve all the imaginary problems that we just convinced you with”.
As Matt Haig rightly said, “Happiness is not good for business. If people were happy with who they are, they would not be buying things to try to fill an existential void.”
In case you've been convinced by the media, please remember - You are enough. You are doing the best you can with what you have. We are all proud of you.
Remember, we are all made of stardust.
Each one of us is a universe itself. Instead of looking for validation from others, try searching inside yourself, you would be amazed by what you find.
Shop Smart this Singles’ Day!
TRASHED Film Screening - 7 November 2019
Green Initiatives' 110th film screening, TRASHED, follows actor Jeremy Irons as he investigates the global scale and impact of humanity's modern wasteful consumerism and pollution.
The film demonstrates that by changing the way we live our lives, we can contribute to our own survival and well-being and ultimately that of the planet.
To RSVP for the TRASHED film scan the QR code below.
To buy or not to buy?
Originally, the Singles’ Day was for single people to celebrate the awesomeness of being single, a day to be with friends and to ‘treat’ themselves well. Alibaba Group saw this opportunity as not just for the singles, but everyone should ‘treat’ themselves by shopping. Meanwhile, helping the retailers to get rid of excessive inventory before moving into the next financial year.
While there is nothing wrong with celebrating 11.11, problems arise when dark nudges are being used to trigger irrational purchasing decisions, causing people to buy tons of stuff that they don’t even need.
The Real Price of Discounts?
Shopping festivals like 11.11 or Black Friday feature huge discounts. Companies are not giving bargains out of kindness, there is a price for consumption. Someone is paying for it - if it’s not you, or it’s charged to the environment.
Is It Possible to Spend 11.11 More Consciously?
It is indeed possible to shop more consciously. In fact, with all the hard work that goes behind earning our money we should be conscious of how we spend.
Here are some ideas:
- Be more conscious of your buying decision
- Choose quality over quantity
- Instead of buying presents for people, create memorable experiences.
- Service the community, join a social group to connect with like minded people