On May 22nd, a cultural public service event themed "Act to Inspire - Tracing Our Food's Journey" was held at Sinan Mansion in Shanghai, focusing on Nordic sustainable food and healthy lifestyles. The event included a panel discussion with industry leaders and academic experts, as well as an outdoor Nordic marketplace, which was broadcast live on the Huodongxing, a Chinese event platform, attracting widespread attention online and offline.
The forum was held at Sinan Literature House. Firstly, representatives from Denmark, Sweden, Finland, and Norway shared the practices and strategies of the Nordic countries on sustainable development, food supply chain traceability, and organic food. Afterward, the forum held a panel discussion on several topics such as food sources, organic agriculture, and food safety, and a collision of thoughts around food industry chain traceability and healthy lifestyle was slowly unfolded.
“Do you know where your food comes from ”
As a consumer, knowing the source of food on the table is being responsible for your own health and that of your family, as well as for the environment. The discussion was moderated by Yi Wen, a plant-based food therapy instructor and a member of SDG2's "Chef's Manifesto" initiative. Founder of Foodcore Capital & Yimichi Market, Ruiyi He; Isabella Wang, Deputy General Manager, Nuobo Ecommerce; Founder, NDST; Yulia Yao, Co-founder, Head of Traceability Dept.IQC（Shanghai）Co., Ltd., and Johan Lennefalk, General Manager of the Swedish Trade and Investment Council in Beijing, shared their perspectives from different angles.
"Shaping the future of organic farming in China"
Agriculture, a major industry in China, employs over 300 million people and accounts for 10% of China's GDP. Chinese agriculture is characterized by having a large number of smallholder farmers - their acreage is often very small, while the growing environment on the ground varies greatly. How can small farmers be mobilized to provide healthier and safer agricultural products for the nation? How do you think about organic food?
Panel discussion session 2 "Shaping the Future of Organic Farming in China" was moderated by kayaking coach, rider, and plant-based advocate Zhou Zhuangzhen. Speakers include Fred Yang (Founder, Rainbow of Hope & Urban-Rural Bridge), Ana Terra, Managing Partner, Goma; Founder, Nutrition with Ana, Avril Accolla, Associate Professor, Tongji University; Cofounder, Slow Food Shanghai, Faraz Mani, Founder, Sol Farms (joining via ConCall from Yunnan). From their rich experience in Chinese agriculture, speakers shared insightful thoughts with the audience.
Feeding our Future: Food Safety and Security through Technology
The latest technologies are upgrading the operating models of many food companies. These technology tools are not only making food safer, more convenient and more efficient, they are also helping to reduce costs in all areas. Looking locally and around the world, what are some of the compelling technologies being used to improve our food systems? Hosted by Zhou Zhuang Chen, several Chinese and foreign guests, Mingwei Li, Director of Operations at cell culture meat company CELLX, Astrid Prajogo, Founder & CEO of HAO Food, and Jingya Zhao from Norwegian brand ORKLA, brought exciting, cutting-edge insights to the audience.
Nordic Market - Exploring the essence of Nordic health
Outside the venue, the outdoor space of Sinan Mansion was bustling with the Nordic Market. Eighteen companies and organizations from Denmark, Finland, Sweden and Norway brought their special sustainable food and drink from the Nordic countries, allowing visitors to experience the Nordic tongue and a healthy, sustainable lifestyle on site.
At the Denmark Pavilion, Danisa, a household name in the cookie industry, brought its new Danisa Crown Danish Cookies in a colorful heart-shaped version, Danmo 1888's organic cheese made consumers' mouths water, and Sunshine Three Farmers' organic vegetable lunchboxes brought a touch of freshness to the early summer; Mikkeller Beer's sustainable brewing process attracted a large number of beer culture enthusiasts. In addition, the REECO Zero Pick sustainable delivery boxes provide a more environmentally friendly logistics option for modern industrial society.
In the Finnish exhibition area, FINSCAN Finland's salt-fried luncheon meat tasting was well received by meat lovers; Roberts Berrie Blueberry's blueberry syrup was more favored by girls and children; Mallaskoski Brewery brought a high number of snake venom beer to make many tasters jump at the chance to try; Likö@ Liko brought wild berry liqueur more in line with young people's Likö@Liko brought a wild berry liqueur more in line with young people's consumption habits of sipping; Kesko brought the hottest here.
In the Swedish exhibition area, OATLY brought the very popular Oat milk beverage which is loved by youth, which also matched the Scandic flavored milk cereals brought by Scandic Foods. The colorful candies in the Fillidutt absorbed soft drink punch-in wine, Steiberg Faimona(BBM) who is good at brewing fruit and sour beer, brought draft beer and bottled beer that are popular in Europe.
In the Norwegian exhibition area, people linger in the traditional craftsmanship of Den Gamle Fabrik(DGF jam), Dan fruit queen jam, the organic juice series from the land of Aurora brought by the century-old organic brand ASKIM, the nature spring water from royal family-Isbre, and Norwegian longest history Aass beer at the brewery. In addition, the old camellia oil brought by Slowfood NGO also put forward the concept of slow life to consumers who are accustomed to fast-paced. The bazaar booth combined with local folk culture and lifestyle, inspiring all the guests present to pay attention to food traceability, transparency, and sustainable food, and encouraging them to make safer, sustainable and reasonable food choices.
The Marketplace exhibition also features local innovative food system brands, the Sunshine Three Farmers Project, which connects farms directly to urban tables, realizing the traditional Chinese farming model without pesticides and chemical fertilizers, ensuring farmers' direct income, and providing traceable ingredients for their counterpart consumers; and the Yimi Marketplace, which demonstrates how they select healthy food and restore the beauty of the table. The beauty of the table.
Food is a topic that is close to everyone's heart. As life improves, so does people's concern for a healthy lifestyle. The Nordic countries are known worldwide for their creativity, sustainability and innovation in their food systems. In the 2020 Global Food Security Index report, Finland tops the list.
The aim of the day is to share and disseminate innovations and solutions in the food industry system through the participation of Chinese and foreign partners, with the aim of raising public awareness and ultimately leading the public to be more responsible for themselves and their families, as well as the environment, in their food consumption.
The event was supported by the Green Initiative, the four Nordic Consulates General in Shanghai (Denmark, Sweden, Finland and Norway) and the Shanghai Foreign Cultural Exchange Association, with Spider Media providing media communication throughout. The whole event will be broadcast live on Huodongxing. Open the Huodongxing App and search for "与北欧一起追溯食物的‘旅程’+云上逛北欧市集" to watch the video replay.