Black Gold: Green Drinks April Film Screening @ W+K
- 17-04-2014 18:40 - 21:00
- The Green @ W+K, Shanghai
Did you know that coffee is the world’s most widely traded tropical agricultural commodity, accounting for exports worth an estimated US$15.4 billion in 2009/10, when some 93.4 million bags were shipped?
What's more, some 70 countries produce coffee, of which the Exporting Members of the International Coffee Organization are responsible for over 97 percent of world output. In 2010 total coffee sector employment was estimated at about 26 million people in 52 producing countries. (Source)
Green Initiatives' April film at W+K Shanghai ‘Black Gold’ is a film that shows the plight of Ethiopian coffee farmers. While we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.
The film points to some of the underlying problems that are creating the coffee crisis: unfair farm subsidies of western countries, skewed negotiations at the WTO, the aid provided to African countries in lieu of fair trade, etc.
There will be a donation of 50RMB that includes beer, soft drinks, snacks and donations to the NPO Greenlife Project - an organizations that is planting trees in different parts of China to reduce desertification and help offset China’s greenhouse gas emissions.
The film will follow a brief discussion/Q&A session led by Sebastian Martin of Cambio Coffee.
Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields. Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee.
Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price. Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.
For more about the film click here.