Single's Day is on its way and this year Alibaba Group expects nearly half a billion shoppers ready to join the world's biggest shopping frenzy. Over the past ten years 11/11 has brought enormous consequences to the environment.
In 2017 over 300,000 tons of packaging waste was created in Beijing alone, while 52,400 tons of CO2 were released into the atmosphere. But what happens to all the things that people buy?
Green Initiatives' 110th film screening, TRASHED, follows actor Jeremy Irons as he investigates the global scale and impact of humanity's modern wasteful consumerism and pollution. The film demonstrates that by changing the way we live our lives, we can contribute to our own survival and well-being and ultimately that of the planet.
Film will be followed by a short discussion.
About the Film
Trashed is an environmental documentary film, written and directed by British film-maker Candida Brady. The film is a call for urgent action to resolve the issue of existing deposits and drastically reduce our consumption towards sustainable levels and zero waste but also demonstrates how this is already being achieved successfully in many communities around the world.
Trashed was officially selected for the Cannes Film Festival where it had its premiere in 2012. Since when it has been shown in over 40 countries and by hundreds of caring communities around the world. So far it has screened at over sixty film festivals, been nominated for countless awards and won eight
Singles Day (11.11)
Singles Day, also called 11.11, is China's biggest online shopping festival, led by the Alibaba group that owns taobao.com and a host of other online e-commerce platforms.
Singles’ Day, despite its name, is not focused on celebrating the independence of being single. Instead, it is an uninhibited celebration of consumerism. Millions of people in China congregate on their phones or computers to browse their favorite brands’ stores, checking for the year’s biggest discounts. On this day, people check-off their long-awaited desired wish-lists and must haves.
But what is the problem of this day? Corporations give out big discounts; consumers get their long-awaited goods at low prices. Isn’t this a win-win situation for everyone?
I Am Enough
What do you have in your shopping cart this Singles’ Day (11.11)? Are you missing out on good deals? Will you still buy this item if it's not "on-sale"? Why do we always fall for the compulsive shopping trap?
Check out Green Initiatives’ new campaign #IAmEnough that aims to remind people of the difference between needs and wants, true happiness and more.
You may register for the event through the GI event webpage or by scanning the QR code below.