Sustainable Consumerism in China
- 13-06-2019 19:00 - 21:00
- Kr Space, Shanghai
For many firms who have invested significant time and resources into building sustainability into their brands, or launching entirely new business units where sustainability is the core of the business, the struggle to identify (and convert) consumers who time and time again say they are willing to support “sustainable” brands who are “more sustainable.
It is a challenge for many entrepreneurs, but one made easier when a clear understanding of what issues consumers are aligned with, what are their purchase paths, and how to build a brand that is measured more for its community engagement than its consumer conversion.
To help participants understand the tools and tactics required to overcome these barriers, and to build a successful brand, we have invited leading social entrepreneurs and consumer researchers to speak about their work to understand, and convert, China’s sustainable consumers.
To find out more about the event or to rsvp, visit this link or scan QR code below.
This is not a Green Initiatives-organized event. To register for this event please contact the organizers directly.