The Abundance of Less Campaign
The American author Andy Couturier has looked deep into the future of the most advanced economy on this planet. Japan is the most urbanized nation with over 96% of its population perched into cities and a consumer saturation which can hardly be matched by any other market.
He profiles in his book The Abundance of Less ten Japanese individuals who are in some sense models that we can follow. These people have left behind the clockwork of our industrial economies and the obsession with consumption, but most importantly: they have found meaning in what they do outside the mainstream economic system. They live in genuine satisfaction, care for a small patch of land, grow most of their food themselves and balance their intellectual interests with a long-forgotten trade.
Couturier gives them in his book a platform to teach an important lesson; one that humanity should collectively listen to, because they point at a single solution for the main social and environmental challenges which we face in the 21st century. Could it really be that these sages can show us a path which brings all at once balance to our lives and the global ecosystem?
Green Initiatives has invited Andy Couturier to Shanghai to share with us his insights. Join us in this public dialogue about the future of humanity throughout June 2018. Will we thrive in cities or in the countryside?
Starting on the World Environment Day, June 5th, Andy will tour with us major Chinese cities, where we will host moderated book readings and podium discussions in cooperation with resident communities. Get in touch with us if you want to host an event: email@example.com
Listen to Couturier talk about The Abundance of Less with Eric Zimmer on The One You Feed podcast here.
Listen to Couturier talk at the Commonwealth Club of California
Listen to Couturier talk about The Abundance of Less with Eric Zimmer on The One You Feed podcast and at The Commonwealth Club of California.
News about the ecological crisis, a crisis of how we manage natural resources, are rampant. Many serious scientists tell us that we have at most 20 years to go until we hit a point of no return, after which our planet’s climate will be lastingly changed beyond recognition. Despite this evidence, most of us continue their lives as if there is nothing to lose.
"We get too busy. It’s a fact. Part of the reason is the nature of our grasping minds. But some of the blame surely can be attributed to the way society rushes our days. We get carried along with the dominant way of thinking without even meaning to, and get distracted from the things we care most deeply about." Andy Couturier
Most of us continue although they are in the midst of yet another crisis, a crisis of human resources. Eight out of ten people are unhappy in their jobs; burn out, use and abuse of painkillers and psycho-pharmaceuticals is wide spread, and suicide statistics are globally on the rise. Could a return to small-scale self-sufficient agriculture and artisan craftsmanship provide a solution?
How to Participate
- Contribute towards the campaign
- Share the campaign with your friends, colleagues and followers
- Host a book reading
- Join a book reading
Contributions can be made through Indiegogo, a crowdfunding page, or Yoopay, an alternative for local contributors in China.
As of Thursday February 8 2018, we have had several generous contributions to The Abundance of Less Comes to China. Here's where we're at on:
- Indiegogo: $352 USD
- Yoopay: ¥2050 CNY