Kids are synonymous with toys. It is hard to imagine a childhood without toys. Think of the joy on a child’s face when gifted a new toy – be it a car, an animal, a soldier, a soft toy, a magic maze or just about any other toy one can think of.
However, have we ever wondered what our favorite childhood toys are made of? What is the lifecycle of these toys? What happens to them when they are no longer needed or when we have outgrown them? Are we actually harming our children’s environment - one that they’re going to live in for the rest of their lives?
Coincidentally, 90% of toys are made of plastic (source). And 90% of plastic toys are used for less than 6 months. Further, less than 14% of all plastics produced are ever recycled.
And when we have outgrown them these toys are passed down to our younger siblings, cousins or friends, or they are donated to charities. Ultimately, without any recycling system or take-back programs around they end up in nature – often in landfills and water bodies. For what is recovered or collected it is a challenging process to recycle them. Moreover, the health effects of the chemicals used in the manufacturing of plastic toys are not fully known, but at least one type of common chemical, called phthalates has been linked to a number of health issues.
This is a subject that KerryOn’s new campaign, Rethinking Plastic, Journey to a New Life, intends to bring to light.
Launching in Shanghai on 14 September 2018, this 7-week campaign organized by KerryOn in partnership with Green Initiatives, IDEAT and Ecobirdy and hopes to re-imagine our childhood memories, share more about the plastic toys problem, and discuss how technology + design could help reduce this growing plastic problem.
Where to Recycle / Drop-Off Point
- 14-24 September: Jingan Kerry Center North Block B1 Concierge (near Ted Baker store)
- 25 September-31 October: Jingan Kerry Center South Block B1 (near mu store)
What can you recycle?
All kinds of metal and plastic toys, including:
- Video games
- Electronic toys (including batteries)
- Soft toys
What can you NOT recycle?
- Cardboard and wooden toys, including board games and playing cards
- Dirty, oily or soiled toys
- Cycles and prams
- Anything that is not a toy
As part of the campaign, on 28th September KerryOn will run a panel discussion on How Can Technology and Design Help Reduce the Plastics Crisis? The event will include representatives from iDEAT, Ecobirdy, Green Initiatives and a ‘plastics innovator’.